Interflora - Moscow
'flowers around the world' by 'flowers within hours worldwide'
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Fleurop-Interflora is the world market leader and best known flower ordering service in Europe, supported by over 50,000 carefully selected affiliated flower shops in over 150 countries. For over 100 years, the brands Fleurop and Interflora together with the trademark "Mercury" has been recognized for the finest quality in floral products and excellence in customer service.
The foundations of Fleurop and its world-wide distribution system were established in 1927. In 1946, Florist Transworld Delivery, Interflora British Group and Fleurop-Interflora joined forces to form a new Organisation with the goal to distribute flowers around the globe. Today, Fleurop-Interflora processes over 25 million orders each year.
The Fleurop-Interflora Organisation is linked to the most advanced telecommunications technology. Looking back to 1910 it was the telegraph that actually made flower ordering possible and today it is the computer aided information processing and the New Medias as e.g. Internet that are the driving forces behind Fleurop-Interflora's fast development. Technical improvements finally made it possible to replace the slogan 'flowers around the world' by 'flowers within hours worldwide'.