'Our mission is that we want to achieve the wholesale implementation of a quality service at a price that anyone who uses such a service can afford,' says Mikhail Barinov, General Director. 'Fast service, with a professional driver, in a proper car. All in all, we want to make taking a taxi as familiar and straightforward as popping down to the supermarket.'

Depending on their requirements, ASAP customers could choose between the company's two brands, GRANDEE and NEXI. GRANDEE is a chauffeur-driven executive class Hyundai Equus, and NEXI features comfortable and spacious Ford Galaxy cars presented as traditional 'yellow cabs.'

ASAP caters to corporate and individual customers alike, working hard to achieve unfailingly high standards of service delivery through the use of the latest technology and attention to the smallest detail.

The arrival of ASAP in the market has brought it up to a new level of quality, which until recently was unavailable in Russia. Thanks to having the largest Hyundai Equus and Ford Galaxy fleets in Moscow, ASAP can make sure that a required car will always arrive promptly and at short notice, even if a customer did not place an order in advance.

The company uses a 'one-window principle,' which means that a personal manager is on hand to answer any questions a customer may have, coordinate a group transfer to an event, or provide a customer with a detailed report on their company travel.

To make the use of ASAP services most convenient, the company offers a wide range of payment options. A customer doesn't have to interrupt a meeting or conversation to place an order, which could be done with just one click on their smartphone.

In a bid to save customers' time, ASAP created a unique and innovative order processing and dispatch system. Among the company's major priorities is also round-the-clock customer support. A call to the Contact Center will give a customer up-to-the-minute information on tariffs, products and services in English, also allowing them to place an order or provide feedback on service quality.